How to Win Friends and Influence People

Original price was: KSh 250.00.Current price is: KSh 100.00.

Dale Carnegie’s How to Win Friends and Influence People reveals foundational principles for effective communication, genuine influence, and relationship building—teaching you how to connect, persuade, and lead with respect and sincerity.

How to Win Friends and Influence People by Dale Carnegie is the original personal development classic that has transformed relationships, business dealings, and leadership skills for generations. Carnegie lays out timeless principles for creating positive, lasting connections with others, whether in social, professional, or personal environments.

Inside, you’ll learn how to:

  • Avoid criticism, condemnation, and complaints to help others feel respected and heard

  • Give honest and sincere appreciation that builds goodwill and trust

  • Arouse in others an eager want by aligning your approach with their interests

  • Become genuinely interested in people, always remember names, and listen actively

  • Talk in terms of what others care about, and make people feel important sincerely

  • Win people to your way of thinking without arguments, by admitting when you’re wrong, appealing to noble motives, and showing empathy

  • Lead and influence others without causing resentment by giving praise, letting them save face, and encouraging every improvement

Whether you’re leading a team, growing your influence, improving your social life, or simply wanting to communicate better, Carnegie’s advice remains as relevant today as when it was first published. It’s a must-read for anyone looking to improve emotional intelligence, persuasion, and authentic leadership.

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