THE POWER OF HABIT

The Power of Habit by Charles Duhigg is a groundbreaking exploration of how habits are formed, how they influence every aspect of our lives, and how they can be intentionally reshaped to create lasting personal and professional transformation. Drawing from neuroscience, psychology, and real-world case studies, Duhigg explains the Habit Loop—cue, routine, reward—and demonstrates how understanding this simple framework empowers individuals and organizations to rewrite unproductive patterns and build new, powerful habits that lead to success. Through compelling stories from athletes, CEOs, scientists, and everyday people, the book reveals how habits drive behavior, shape culture, and determine long-term outcomes, offering readers practical tools to take control of their routines, improve decision-making, boost productivity, and unlock their full potential through deliberate behavioral change.