A tactical communication guide that reveals the 14 motivation-and-thinking patterns behind how people decide — so you can connect, persuade and influence more effectively.
In Words That Change Minds, Shelle Rose Charvet presents a powerful framework to understand how people think, decide and respond — and how you can tailor your language to bridge those gaps. Drawing on the LAB Profile® (Language & Behaviour Profile) and grounded in neuro-linguistic programming (NLP), the book uncovers 14 distinct patterns of motivation and thinking. With these insights, readers learn to decode communication breakdowns, craft messages that resonate, and genuinely influence others without manipulation. Ideal for sales professionals, managers, coaches, negotiators, and anyone looking to deepen their communication skills.
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