A practical guide to mastering negotiation in both business and life—learn how to influence outcomes, overcome resistance, and get what you want every time.
In “The Art of Negotiation,” Tim Castle draws on his early decade-long experience negotiating million-dollar deals to teach anyone how to become a confident, effective negotiator. Whether you’re buying a car, asking for a raise, closing a business deal, or navigating a relationship, Castle shows you how to set clear objectives, prepare strategically, overcome obstacles (turning “no” into “yes”), and build lasting relationships through negotiation.
Key topics include: negotiation mindset, preparation and planning, communication and persuasion skills, turning objections into opportunities, and real-world examples to apply negotiation in everyday life. This book is ideal for professionals, entrepreneurs, salespeople, managers, personal-development seekers and anyone who wants to step up their influence game.
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