Good Strategy/Bad Strategy

Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard Rumelt is a groundbreaking guide to strategic thinking — one that separates real strategy from buzzwords and empty slogans.

Rumelt, a world-renowned professor of strategy, explains that a good strategy is built on clear insight, coherence, and concentrated action. He introduces nine sources of power, such as leverage, focus, and growth, showing how they can be used to overcome obstacles and achieve meaningful results.

The book draws from fascinating real-world examples — from Apple, General Motors, and Cisco to the Iraq wars and financial crises — revealing how great leaders think differently. Rumelt’s ideas are practical, actionable, and designed for leaders, entrepreneurs, and anyone who wants to make smarter, more effective decisions.

This book is perfect for readers of leadership, business, management, and innovation.
Whether you’re crafting a company vision, launching a product, or solving complex challenges, Good Strategy/Bad Strategy provides the clarity you need to win.