Branding that Means Business

Branding That Means Business by Matt Johnson is a strategic, insightful, and highly practical guide that explores how modern brands can build meaningful connections, inspire loyalty, and drive long-term success in an increasingly crowded and competitive marketplace. Johnson breaks down the psychology behind how people perceive brands, the science of persuasion, and the emotional triggers that shape consumer behavior. Through a blend of case studies, expert analysis, and step-by-step branding frameworks, the book teaches readers how to build brands with substance—brands rooted in authenticity, clarity, purpose, and consistent storytelling. Whether you’re an entrepreneur, marketer, creative professional, or business leader, this book equips you with the tools to communicate your brand value clearly, craft memorable customer experiences, and position your business in a way that truly resonates. It’s a powerful blueprint for anyone who wants to build a brand that not only looks good, but means something to the people it serves.