Marketing Driven Revenue Growth: A Guide to Organic Growth

Marketing Driven Revenue Growth: A Guide to Organic Growth is an essential resource for business leaders, marketing managers, entrepreneurs, and growth strategists seeking sustainable, organic expansion. Written by Donald R. Lehmann and Scott Sanderude, this book delivers a practical and research-backed roadmap for achieving business growth through innovation, branding, and customer engagement.

The authors explain why growth is essential, detailing how to create and manage new products, strengthen brands, and attract new customers. Each chapter outlines frameworks for anticipating market demand, forecasting sales, generating growth ideas, and evaluating new opportunities. The book includes concise templates, summary tables, and a complete one-week “Block Week” syllabus that can be used for executive training or academic instruction.

From brand-driven and customer-based growth to defending against competitors, this guide transforms complex marketing theory into actionable business strategy. It is ideal for marketing professionals, CMOs, entrepreneurs, R&D teams, and business students who want to master the art of building revenue through smart, customer-centric innovation.

Whether you’re launching a new venture or scaling an existing one, this book equips you with the strategic insight, frameworks, and execution tools needed to achieve measurable, long-term growth.