How to Write a Business Plan

Author, teacher, and financial manager Mike McKeever provides a comprehensive guide on creating a successful business plan and loan package necessary to finance a new or expanding business. This book teaches entrepreneurs how to make realistic financial projections, develop effective marketing strategies, and refine overall business goals.

Key learning points include:

• Evaluating the profitability of a business idea

• Estimating operating expenses

• Preparing cash flow, profit, and loss forecasts

• Determining assets, liabilities, and net worth

• Finding potential sources of financing

• Presenting business plans to investors

The 8th/10th edition has been updated with the latest online and offline resources and includes several sample business plans to guide entrepreneurs step by step. Whether you’re a startup founder or an established business owner, this book equips you with the practical tools to succeed.